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The Tyra Banks Show (April 18, 2008)
COLORON…PROFESSIONAL SIGNS WITH SEPHORA!
COCONUT CREEK, Fla. – ColorOn…Professional announces a partnership with Sephora to create a unique “EyeEnvy” makeup collection. Available exclusively at Sephora, colorOn’s EyeEnvy will debut on Sephora’s website in June, with a major store launch across the U.S. and Canada in July.
“This is one of the goals we’ve been working toward from the outset,” says Irina Iosilevich, inventor of the patented makeup applicator, professional makeup artist and President and Creative Director of colorOn…Professional. “Creating a new palette of colors exclusively for Sephora is an amazing reward for our dedication and belief that we could make this dream of mine a reality.”
"Irina started with the belief that if she could invent a way for women to easily and quickly apply professional-quality, multi-tonal makeup, they would feel and look more beautiful,” says Edward Eberts, colorOn…Professional’s CEO and rainmaker. “I saw in her invention the potential to create a brand that would revolutionize the makeup industry. That looked like a very good investment!”
The South Florida-based company debuted its eye shadow applicator line nationally last Fall, and sales have steadily increased as beauty bloggers and the glossy fashion magazines took notice of colorOn. Sixteen years after patenting her idea, Irina saw her colorOn product hit the “big time” this award season with appearances in the gift lounge at the SAG Awards, in the gift bags for the performers and presenters at The GRAMMY Awards, and featured in a red-carpet segment on E! Entertainment Television preceding the Academy Awards.
What Irina invented was a way to get ready to go in the blink of an eye shadow! The oval-shaped colorOn eye shadow appliqués feature the most diverse array of colors and designs, are hypo-allergenic, and made with pure minerals. ColorOn and EyeEnvy can be applied generously for high impact or lightly for just a touch of beautiful color. In addition to the speed and ease of application, once you set the creamy, blendable shadow with the included setting powder, your colorOn makeup will wear all day and night without smudging or creasing.
The result is nothing short of amazing: A professional, flawless look every time. Not every woman has a makeup artist on call, but now there’s no need – the makeup artistry is built right into the colorOn and EyeEnvy products.
Elle Magazine (U.S.)
The Palm Beach Post - February 15, 2008
What we tested: ColorOn Professionals Instant Eye Shadow Applicators.
Cost: 5-pack, $16. 10-pack, $30
Where: Selected retailers or www.coloronpro.com
Product Claims: Single-use, hygienic hypoallergenic applicators that require no makeup skills, no brushes. An eye show that is waterproof, crease-proof, and long-wearing that transfers to the eyelid with just a touch.
Lady Hereford, 35
I admit I was a little intimidated at first about trying this eye shadow. I thought the instructions seemed complicated. But after viewing the instructional video on the Web site, I realized how easily the color transfers to the eyelid, sort of like a fake tattoo. It took me a couple of tries to find a look that I liked (Bronze Goddess), but I loved how bold and shimmery it looked, perfect for a night out. After setting with the powder, it was indeed crease-proof, which amazed me. I really like the wide variety of shades and styles ranging from neutral tones to zebra print and even camouflage. It invites experimentation, so it helps to have a good eye makeup remover on hand for quick changes.
Anne Rodgers, 53
Here's a product that's guaranteed fun at a girls' weekend. The rub-it-on application reminds me of temporary tattoos. And since a huge selection of eye shadows are included, this is a good way to test colors you might consider buying. Each card contains enough color that you could use it twice. Dial down the effect by using the soft gold, plum or pink shades; ramp things up by choosing camouflage or zebra, which are perfect if you're heading for an avant-garde club. I never am, so pass the subtle shades, please.
Tory Malmer, 44
ColorOn instant makeup applicators are ... interesting. I don't wear a lot of eye shadow. I wear contacts, and most eye shadow flakes into my eyes and irritates. But, these did give me a fancy eye "look" with ease. I found them easy to use, and they didn't irritate my eyes. They'd be great for travel.
Amy Royster, 31
You know those women who always sport that perfect cosmetic counter clerk eye shadow look? We were all taught how to do it somewhere along the way: Light at the brow, darker in the edge and crease, and a sweep of color that coordinates with your outfit across the lid. Call me a beauty school dropout, but I've never found it easy to replicate. Until now. ColorOn eye shadow applicators are easy to press on and pull off, making you look like a makeup artist who knows exactly what to do with a four-color combo eye shadow compact. Only problem: Some of the color combinations are seriously tacky - zebra eyelids?! But hey, eye shadow delinquents can only be so picky, and there are a couple of color combinations that look really pretty.
Beauty Store Business Magazine: Fast & Fabulous -
ColorOn Professional Eye Shadow Applicators!
South Florida Sun-Sentinel Reports: THE FABULOUS REPORT
featuring ColorOn Professional Instant Eye Shadow
Fort Worth Star-Telegram, December 23, 2007
Atlantic Ave Magazine
ColorOn is Cosmo.com Beauty Editor's Pick of the Day!
Boca Raton News